The Tahoe Trail Bar was founded in Hot Gossip coffee shop in 1995. The owner, Fred, started making 11oz bricks of chocolate peanut butter oat goodness every morning, and locals were known to fuel a whole day of skiing at Heavenly on one serving. In 2006, Wes King moved to Lake Tahoe and was an instant fan of the bar. He would buy them by the handful at various locations around South Lake Tahoe, and it was his go to snack for outdoor adventure. In 2010, Wes wanted to do everything he could to get this energy bar in as many hands as possible and became the new owner of Tahoe Trail Bar. Take a listen to see what King’s #1 thing is.
To see what Tahoe Trail Bar is all about click here.